Designing the signature back pocket for Gap jeans | Sunnie Lee (Tommy Hilfiger, Gap, DKNY, Victorinox)

Summary

Sunnie Lee, a seasoned fashion design director and digital fashion creator, shares her journey in the fashion industry. She recalls a memorable moment when her back pocket design became synonymous with the brand and discusses the challenges of maintaining quality control in a complex fashion pipeline.

 

We Covered

• The fashion industry requires constant alignment of the brand's vision across different departments and collections.
• Designers play a crucial role in shaping the entire product, from fabric selection to design details.
• Maintaining quality control in the fashion pipeline is challenging, and issues can arise at various stages.
• There is a need for streamlining workflows and re-evaluating outdated systems in the fashion industry. Designers have the power to shape the industry and should approach their work with intention and thoughtfulness.
• Understanding and catering to the needs of consumers is crucial for successful design.
• Building a healthy and inspiring work environment is important for team building and leadership.
• Networking, upskilling, and staying curious are key for aspiring designers.
• Sustainability should be a priority in design, with a focus on deliberate and considerate practices.

 

Where to find Sunnie Lee:

Linkedin: https://www.linkedin.com/in/3dsunnie/

 

Where to find Emilie and Theren from Make the Dot:

Website: https://makethedot.com/?utm_source=youtube&utm_medium=podcast&utm_campaign=EXP-37

Linkedin: https://www.linkedin.com/company/make-the-dot/

Instagram: https://www.instagram.com/makethedot

Youtube: https://www.youtube.com/@makethedot

 

Chapters

00:00 Unveiling the Stories of Fashion Designers

05:46 The Journey of a Fashion Design Director

10:28 The Impact of Design Details on Brand Identity

14:38 Challenges in Maintaining Quality Control

18:36 Streamlining Workflows in the Fashion Industry

25:46 The Power of Intentional and Thoughtful Design

31:43 Understanding and Catering to Consumer Needs

38:45 Building a Healthy and Inspiring Work Environment

44:13 Networking, Upskilling, and Staying Curious as an Aspiring Designer

50:25 Prioritizing Sustainability in Design